Hi, I'm Assaf :-)

I specialize in 3 main areas:

  1. Career, Leadership and Executive coaching.
  2. Startups and Entrepreneurship.
  3. Public Speaking


I've mentored hundreds of employees and managers from numerous high-tech companies around the world. I help them with challenges such as managing a team, changes at the workplace, being better leaders, new managers, how to grow in their career and advance, communication issues with their colleagues or managers and more.


I've interviewed over 500 people and helped many successfully find a job. Today's market is the toughest it's ever been and getting a job is time consuming, frustrating and difficult. I help people improve the entire process, beginning with focusing their goals, improving their C.V.s, improving their application process and how they interview.


I've been selected as a "Leading Advisor" on startups.com and received "Top Mentor" awards from numerous other mentoring platforms.

I hold a master’s degree in Business Law and am a licensed Mediator & Lawyer and have been accompanying startups as a mentor for over a decade. In 2014 I established the IDC Legal Clinic for Start-ups.

I help startups with ideation, market validation / research, MVP planning, establishing a team, fundraising / pitch deck and much more.

Public Speaking

I've been giving workshops and teaching for the past decade and have received numerous awards for excellence in teaching. I give courses on “Entrepreneurship 101” and “International Business Negotiations” at numerous leading universities around the world.

I used to think that teaching/talks was about transferring knowledge! It's not, it's about giving an experience.

I love working with people and helping them overcome their challenges and I look forward to working with you - just be brave enough to take the first step!

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Why people love Assaf

Josh B

Inspiring and professional. Assaf quickly understood my challenges and gave me clear and effective tools that helped. He created a step-by-step progress for our 5 sessions and even took the time to give me 'homework' to enhance my progress.

Eveline Loringer

Very practical sessions! No fluff or theoretical stuff. We discussed actual challenges. Assaf didn't only focus on my challenges, but also empowered my strengths - keeping me motivated. I really liked how the sessions were planned in advance. Thanks Assaf! I'll be back for more!

Emily Stevenson

I really valued Assaf's professionalism, sharpness and practical advice together with his understanding of the complexity and sensitivity of some situations at work which allowed me to go through a significant process with him. I highly recommend him. Trust me, you won't regret it.

Services Offered by Assaf

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